Such as those that are data-driven or algorithmic. We can measure the contribution made by email marketing within the wider customer journey. A/B testing of different elements in emails, like content, subject lines, or calls-to-action. Helps us figure out which strategies work best for our company or brand through our email campaign optimization process.https://hafijgianttech.com/emai... https://hafijgianttech.com/email-marketing-tracking-tools-and-techniques/